Not all internet is the same

Written by Graham Wooden

November 23, 2022


 

No, Not All Internet Is The Same

“Internet is internet.” It’s a phrase you’ll sometimes hear when shopping for an internet provider, particularly from those trying to sell you a plan with a cut-rate, wow-you-won’t-believe-your-eyes price.

They say it for a reason. They would like to convince you that bandwidth is nothing more than a bulk commodity and that one provider is just as good as any another. To them, your focus should be on finding a provider that can promise you the most bandwidth at the cheapest rate. After all, the internet’s all the same, right?

Wrong.

The main problem with this “internet is internet” way of thinking: it is simply not true. How, where and even of what materials a network is constructed dramatically impacts how well it performs. And that reality is becoming increasingly apparent to today’s IT leaders who are struggling to meet increasing network demands.

 

Network Performance Is Your Business Performance

Enterprise customers are starting to catch on to the “internet is internet” fallacy because an ever-growing amount of internet traffic is colliding with ever-increasing network performance demands. And network performance has never been so directly tied to business performance.

Customers are demanding more. Workplace technology infrastructure is changing.

For instance, broadband-intensive applications like cloud, video-on-demand, telemedicine and big data have overtaxed networks. At the same time, innovations such as SD-WAN, real-time analytics, app-based business models, and IoT require faster, more reliable, and ultra-secure networks.

Businesses are straining just to keep up. And IT departments are feeling the heat. That’s why business IT leaders are increasingly examining the quality of their connectivity provider’s network. They understand that its network quality impacts its ability to deliver the highest possible customer experience.

 

What Goes Into a Quality Network?

If not all internet is the same, what exactly distinguishes a quality network from a generic one? Look deeper at how cluttered or how clean the data path is. Delivering a clean path isn’t easy – but it is the secret to speed-of-light packet delivery.

The truth is that most networks haven’t been designed with a master plan. They have been cobbled together over years and decades, using different technologies, often built by various entities. Some twisted pair copper over here, some broadband here, a little fiber over there. A mix of telephone companies, cable companies, Tier 1 providers, Tier 2 providers and Tier 3 providers. That means that if you’re sending a file between two branches across town, your data may be sent on some long crazy journey before it arrives. That creates latency.

By contrast, Uniti offers a network built from the ground up. It is designed with the needs of business in mind. Using the best technology available, we laid fiber in strategic routes to create the most efficient paths. “Designed for business” also means our network doesn’t service the residential market or provide cable TV services on the side, clogging pipes and sapping customer service resources.
In a recent video (watch here), Graham Wooden, Director of Engineering at Uniti, explains how our unique IP Backbone was designed with the enterprise end-user in mind. “We don’t believe internet is internet. We believe it’s the connective tissue for your business and should be treated with care and attention,” says Wooden. “We designed our IP backbone in a distinctive, tactical, and unique way.”

 

Make It Pure-Fiber: Speed that Delivers

You want the physical road your data travels to be made of the right materials. Fiber is the fastest medium to transmit data from one point to another and the one with the highest signal integrity. But not every internet service traverses a fiber path. And on those that do, many mix fiber routes with those built on copper or coaxial cable. Uniti’s IP network is 100% end-to-end pure fiber, resulting in lightning-fast speed and optimal scalability.

 

Make It Low Latency: Get There First

Speed is great, but not if you have to stop and start along the way. Uniti’s architecture uses a dedicated, low-overhead IP infrastructure, unburdened by common switch-based networking. You ramp onto the network via hyper-local routers decentralized to your area. Dynamic, intelligent routing finds the cleanest path for your traffic. This all means you get smooth and incredibly efficient data delivery. Think of low latency as ensuring you “get there first.”

 

Make It Reserved: All Yours Bandwidth

The fine print on most internet plans is “up to” – as in a speed “up to 50 Mbps.” This is a signal that the service is best-effort and tightly shared among other competing users, usually meaning your upload performance will be lower than the download speed headlined. Uniti commits to “all yours” bandwidth and equal download and upload speeds. And don’t expect residential service congestion with Uniti – this is an all-enterprise network. This all means with Uniti your data travels a very select internet highway.

 

Bottom Line: Choose Your Internet Partner Wisely

So, what does this all mean for you? For starters, it means a clear path and new metrics by which you should be judging your network partners, not simply by price. Consider asking them how they handle your data, the percentage of fiber in their network, what routes it takes on its journey, what sort of latency you can expect, and how they ensure reliability. In short, what are they doing to make sure your customers and employees across town or across the world get the optimal experience from your company?

If you’re looking to compete in today’s data-heavy world, it’s time to understand the difference a quality network can make for your business. Contact Uniti today to see how we can provide the connectivity you need to achieve your goals.

*The testimonial transcript has been edited from the original video content to provide an improved reading experience.
ADDITIONAL INSIGHT BLOGS

You May Also Like…

Borland Groover

Borland Groover

My name's Jason Pierotti. I work for Borland Groover. We're the largest gastrointestinal practice in Northeast...

Tallahassee Medical Group

Tallahassee Medical Group

Tallahassee Medical Group is a new group that is two brothers, Dr. Hugh and Cody VanLandingham. Combined, both of them...

St. Francis

St. Francis

What I do here at St. Francis is, I oversee all our IT operations. Anything from technology to applications access,...

Learn More About Uniti

Meet Our Team

Corporate Governance

Legal and Regulatory

Corporate Responsibility

Investor Relations

Network Operations

NOC Support

Wholesale Services

Wholesale Services Overview

Wholesale Dark Fiber

Wholesale Wavelengths

Private Wave Channel

Wholesale Ethernet

Wholesale Cloud Connect

Wholesale Dedicated Internet Access (DIA)

Wholesale IP Transit

Enterprise Solutions

Enterprise Business Solutions Overview

E-Rate Services

Internet Services

Networking Services

Managed Network Services

Voice Services

Colocation

OneView™ Customer Portal Quick Links

Create A New Trouble Ticket

OneView™ Circuit Access

OneView™ Billing Center

My OneView™ Dashboard

Learn more about OneView™

OneView™ Resource Center

Kenny Gunderman
President—Chief Executive Officer
Kenny Gunderman

Kenny Gunderman is president and chief executive officer of Uniti Group Inc. He has 20 years of experience in the telecommunications industry and is focused on growing Uniti’s real estate portfolio of mission critical communications infrastructure. He has prior experience at Stephens, Lehman Brothers and KPMG. He currently serves on the board of the Arkansas Game and Fish Foundation, the Hendrix College Board of Trustees, and the NAREIT Board of Governors. Gunderman holds a Bachelor of Arts degree from Hendrix College and an MBA from Yale.

Paul Bullington
Treasurer—Chief Financial Officer
Paul Bullington

Paul Bullington is the chief financial officer and treasurer of Uniti Group Inc., previously serving as senior vice president of Strategic Operations for Uniti Fiber. Until its acquisition by Uniti in 2017, he served as the CFO of Southern Light, a position he held since the company began operating in 2001. During his time as CFO, the company was named one of the “5,000 Fastest Growing Companies in America” by Inc. Magazine for nine consecutive years.

Bullington also has prior experience at Accenture and Royal Cup Coffee. He currently serves on the board of Eastern Shore Repertory Theatre and is a former director of First Community Bank in Alabama. Bullington holds a Bachelor of Science degree from Birmingham-Southern College and an MBA from The University of Chicago Booth School of Business.

Daniel Heard
EVP, General Counsel and Secretary
Daniel Heard

Daniel Heard is an executive vice president, general counsel and secretary for Uniti. Heard is responsible for the company’s legal affairs and corporate governance.

Heard previously was a partner in the law offices of Kutak Rock LLP in Little Rock, Arkansas.

At Kutak Rock, Heard represented public companies in corporate, securities and merger and acquisition transactions. His clients comprised a wide range of industries, including telecommunications, information technology and food processing. He has extensive experience in negotiating, structuring and consummating mergers and acquisitions, public offerings of debt and equity securities and other corporate finance transactions.

Heard graduated from the William H. Bowen School of Law at the University of Arkansas at Little Rock and has a Bachelor of Arts from the University of Central Arkansas.

Michael Friloux
EVP—Chief Technology Officer
Michael Friloux

Michael Friloux is an executive vice president and the chief technology officer of Uniti. He has over 30 years of telecommunications and information systems technology experience and is focused on future proofing Uniti’s information technology systems.

Friloux previously was chief executive officer and president of PEG Bandwidth where he led the wireless backhaul provider through a time of rapid expansion serving 2,400 cell towers over a 15,000 route mile network through 16 states.

Prior to joining PEG Bandwidth, Friloux served as president and chief operations officer for Citynet Fiber Networks where he developed the company into a leading regional wholesale carrier network spanning 13 states and 8,000 route miles.

Friloux started his career as a software engineer for Sabre Computer Services (American Airlines.)

He holds a Bachelor of Science degree from Oklahoma State University.

Jennifer Ragsdale
SVP—Chief Administrative Officer
Jennifer Ragsdale

Jennifer Ragsdale is senior vice president and chief administrative officer at Uniti, a Certified Great Places to Work company. Ragsdale oversees Uniti’s customer experience management, human resource efforts, diversity and inclusion programs, and leads execution strategy to create a culture of high performance.

Prior to joining Uniti, Ragsdale spent more than a decade in the human resources field, building and executing programs to drive operation strategies and organizational transformation.

Ragsdale is a certified professional in Human Resources (PHR), a SHRM certified Human Resources Professional (SHRM-CP) and is certified in Diversity and Inclusion in HR Management. Ragsdale previously served as the president of the Central Arkansas Human Resources Association. She holds a Bachelor of Arts degree from the University of Central Arkansas.

Ric Chura
SVP—Chief Information Officer
Ric Chura

Ric Chura is the senior vice president and chief information officer for Uniti. He previously served as Vice President of Information Technology at PEG Bandwidth, which was acquired by Uniti in 2016. He is responsible for setting Uniti’s cybersecurity strategy, technology governance and compliance and has led the integration of the multitude of companies acquired by Uniti.

Chura has over 20 years of experience in telecommunications industry working at Cap Gemini Ernst & Young, Predictive Systems, Callisma and FiberTower, a startup telecommunications backhaul provider. He has completed the Program on Negotiation from Harvard University and holds a Bachelor of Science, Mechanical Engineering degree from Iowa State University.

Ronald J. Mudry
SVP—Chief Revenue Officer
Ronald J. Mudry

Ron Mudry is chief revenue officer of Uniti Group Inc. In this role, Mudry is responsible for Uniti’s holistic growth opportunities across its fiber and wireless infrastructure segments from edge to enterprise.

Mudry previously served as President of Sales and Business Development at Uniti Fiber. Mudry has over 30 years of experience in the telecommunications industry and was the founder of two start-up fiber operating companies that grew to become leaders in their industry segment. He leads Uniti’s sales and business development initiatives which include providing fiber based services to wireless carriers, wireline carriers, content companies, cable MSOs and other wholesale customers. He joined Uniti in 2016 following the acquisition of Tower Cloud, a company he founded in 2006, that was a leader in fiber, small cell and cell site backhaul services in the Southeast, U.S. Earlier in his career, he founded Progress Telecom (formed in 1998) and before that spent 15 years with GTE Corporation (now Verizon) where he held key management positions in finance, sales and marketing, international operations, treasury, strategic planning, and mergers and acquisitions.

Mudry serves on the Board of Directors of INCOMPAS, a telecommunications industry association, and was previously chairman of the CEO Council of COMPTEL.

Mudry holds a Bachelor of Science degree with a major in finance from the University of Michigan and an MBA from the University of Tampa.

Travis Black
VP - Chief Accounting Officer
Travis Black

Travis Black is the chief accounting officer of Uniti Group Inc. In his current role, Travis leads a team of over 40 employees and is responsible for the company’s financial accounting, external reporting and financial compliance activities. Additionally, Travis oversees the company’s technical accounting matters, including merger and acquisition transactions and critical accounting estimates.

Travis has been with Uniti Group since 2015, and previously served as the Director of Financial Reporting. He began his career at FedEx, and he has over 18 years of experience in financial accounting and reporting for public companies. Travis holds a Bachelor of Science degree in Business Administration from the University of Tennessee and an MBA from the University of Memphis. He is also a Certified Public Accountant.

Andy Newton
President—Uniti Fiber
Andy Newton

Andy Newton is president of Uniti Fiber where he stewards Uniti’s efforts to design, build and operate its fiber network infrastructure.

Newton was the co-founder of Southern Light, and for the previous 19 years served as its president and chief executive officer where he led the overall operations, strategic guidance and culture of the company. Under his direction, Southern Light grew to become one of the top 10 largest pure fiber optic providers in the country.

Newton received an Economics degree from Birmingham Southern College and enjoys providing leadership to non-profits that focus on education and community planning and development.

Bill DiTullio
Vice President - Investor Relations
Bill DiTullio

Bill DiTullio has over 10 years of investor relations experience, joining Uniti’s investor relations team in 2017. Bill was promoted to Vice President of Investor Relations and Finance in August of 2019. Bill originally joined Uniti through the acquisition of PEG Bandwidth in 2016, and has held several various finance roles within the organization. Prior to joining the Company, Bill served as Sr. Investor Relations Analyst at Comcast Corporation. Before that, Bill worked as an associate equity analyst at Boenning & Scattergood. Bill began his early career working for Prudential Financial in several accounting and finance roles.

Bill holds a Master of Business Administration degree from Temple University and a Bachelor of Science degree in finance and accounting from Villanova University.