The Value of Boring in a Complicated World:
A Message from Greg Ortyl, Head of Uniti Wholesale
In the fast-paced, buzzword-laden world of telecommunications, it seems like everyone is racing to outdo each other with the bigger pipes, the latest automation tools, grandiose claims, and complex portals. These advancements are impressive, no doubt, but at Uniti Wholesale, we’ve chosen a different path—one that might seem unconventional in an industry obsessed with innovation for its own sake.
Our focus has always been, and will continue to be, on people and service. We believe that the traditional ideals of honesty, integrity, and transparency deliver the most value to our customers. These aren’t just buzzwords for us; they’re the foundation of everything we do.
I realize this might make us sound boring, plain, or as the kids say these days, “basic.” But let’s pause for a moment and consider what “basic” really means.
When you think about it, the basics are the building blocks of everything that works well. Take your favorite pair of blue jeans, for instance. They’re comfortable, durable, and always reliable—never trying to be something they’re not, but always there when you need them. They might not be the latest fashion trend, but they’re timeless. They’ve seen you through countless days, and they still fit just right.
Or think about that plain white t-shirt in your dresser drawer. It might not be flashy or adorned with design, but it’s versatile. It goes with anything, from jeans to a blazer, and it’s the first thing you reach for when you want something that just works. It’s dependable, familiar, and never lets you down.
Even something as simple as a scoop of vanilla ice cream may seem ordinary at first glance, but it’s a classic for a reason. It’s a flavor that never disappoints, no matter how many times you come back to it. It doesn’t need to be extravagant or complex to be enjoyable; its simplicity is what makes it perfect.
These boring and seemingly ordinary things might not grab headlines or turn heads, but they are the essentials—the things we rely on day in and day out. And in a world that’s constantly changing and often overcomplicating things, there’s something deeply reassuring about that.
At Uniti Wholesale, we embrace this concept of being boring. We believe that what the wholesale telecom industry needs more of is the kind of “boring” fiber that works exactly as it should. No drama, no surprises—just reliable, straightforward service from a company that’s committed to doing things the right way.
We don’t try to complicate things. We listen to our customers, understand their needs, and provide solutions that work—solutions that are grounded in trust and reliability. Because at the end of the day, technology should be an enabler, not a distraction. It should serve the purpose of making your life easier, not more complicated.
We know that bigger bandwidth, snazzy automation and the latest AI have their place, and we’re not ignoring these advancements. But we also recognize that the core of our business—the part that truly makes a difference—is the human element. It’s the relationships we build, the promises we keep, and the trust we earn.
So, while others might chase the latest trends, we’ll keep doing what we do best: providing solid, dependable wholesale connectivity services with a human touch. It might not be the flashiest approach, but it’s the one that works. And in the end, that’s what really matters—just like that plain white t-shirt, your favorite pair of blue jeans, or a scoop of vanilla ice cream, we aim to be the classic, reliable choice you can count on.
