Can you really go as fast as you want on your network?

Written by Graham Wooden

March 15, 2023

You may think you can hit the accelerator all you want on a racetrack, but what if you have to keep hitting the brakes because the lanes are congested or impeded? The analogy works for your network, too if you have access to high bandwidth but the network is congested or built on old equipment, you WILL have a latency problem.

Once upon a time, if an enterprise needed to improve the performance of its network, the answer was simple: Order more bandwidth from its connectivity provider.

But today, greater bandwidth is no longer the easy fix it once was. That’s because performance demands have become much greater, with increasingly bandwidth-heavy and latency-sensitive applications playing a more significant role in most enterprise operations.

That’s because latency is time. And time – you may have heard – is money. That’s not just a phrase for businesses that need the Internet to conduct business. Famously, Amazon once calculated that every 100 milliseconds of latency costs them 1% in sales. Another study determined that 57% of customers will abandon their online shopping cart if it takes longer than three seconds to load.

 

The Latency-Sensitive World

Not too long ago, 200 milliseconds was an acceptable latency rate for a network. Today, IT leaders say they want a latency rate in the 5-10 millisecond range from their connectivity providers.

 

Why Is Latency Now So Important?

There is more traffic on the internet than ever before – from HD streaming, telemedicine, video conferencing, cloud-based applications, gaming, computing and beyond – and these applications need on faster networks than ever to work well. High latency causes video jitter, lag and other poor user experiences.

The post-COVID shift to remote-based working environments has only accelerated a trend. That means even more content and other types of data are moving to an ever-increasing number of endpoints. Add in the proliferation of connected devices – from smart refrigerators to video doorbells – and the problem becomes worse. Almost overnight, ordinary consumers now have bandwidth needs that would have been inconceivable even for enterprises only a few years ago.

But that’s only half the story. Sophisticated applications – from robots on a factory floor to real-time automated trading – require nearly instantaneous communication to perform their tasks effectively. Even more widespread technologies like VoIP and videoconferencing suffer because of lag.

Ultimately, too much network latency negatively affects an enterprise by hurting online sales, frustrating employees with slow applications, degrading customer experience, slowing employee productivity, increasing customer service resolution times, causing slow adoption of cloud-based tools and apps and more.

 

What Causes Latency? Your Network.

Most telecommunication networks have been cobbled together over many years – even decades. There’s not a single network, but many. Each network is not only owned and maintained by different providers but could also have been built in different eras using different materials and technologies. So when your data travels, it may move along a convoluted (and thereby longer) route, negotiating “hops” across multiple networks and other bottlenecks. And while it may travel on a fiber optic network during part of its journey, it may hit slower technologies along the way. What’s worse, there is often competition from residential internet traffic.

 

A Quality Network Minimizes Latency

Providers like Uniti Fiber have designed clean networks from the ground up, using fiber optic lines exclusively. It creates a cleaner, smoother ride for your data. If the Internet is an information superhighway, then Uniti Fiber has built a private and dedicated HOV lane to carry its data – not converged with any other network traffic.
Uniti, for example, built its own 100% pure fiber IP backbone, allowing it to achieve a “flatter” network – in other words, a network where data doesn’t have to hop from one network to another.

Without getting in the weeds, other networks likely navigate multiple Autonomous System (AS) Numbers to navigate these hops. This can add complication to supportability and for traffic flows. Uniti has just one AS number, giving data a smoother, seamlessly controlled passage to where it needs to go. The internet knows our IP ranges, speeding up data transmission for less latency, jitter and dropped packets. Your VPN is controlled by one network – without the overhead of auxiliary decision making –resulting in a less latent and more secure end-to-end connection.

 

More Efficient Routing for Your Data

Because it’s concentrated in the Southeast and Gulf Coast of the United States, Uniti chooses only in-region connection ramps to the greater internet. Relying on the truism that the shortest distance between two points is a straight line, Uniti’s upstream to the Internet is close by, putting less physical distance between your network and the greater world.

 

Strength in Uniti

Ultimately, the Uniti name is based on its differentiator. It’s a single unified network. It grew from the ground up, not through patching a bundling of various networks together.

As a matter of fact, we’re known in the industry as a carrier’s carrier. The major telecom carriers trust our unique, purpose-built backbone when they send their data over long distances. If the major players in telecom rely on us to do their backhaul, you can trust us to help you achieve the performance your enterprise needs to thrive.

Our team of experts can show you how a cleaner network can help you bring your network up to modern standards and achieve your business goals. Request a network routing report to see how your business can benefit from a faster, more secure internet service.

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Kenny Gunderman
President - Chief Executive Officer
Kenny Gunderman

Kenny Gunderman is president and chief executive officer of Uniti Group Inc. He has 20 years of experience in the telecommunications industry and is focused on growing Uniti’s real estate portfolio of mission critical communications infrastructure. He has prior experience at Stephens, Lehman Brothers and KPMG. He currently serves on the board of the Arkansas Game and Fish Foundation, the Hendrix College Board of Trustees, and the NAREIT Board of Governors. Gunderman holds a Bachelor of Arts degree from Hendrix College and an MBA from Yale.

Paul Bullington
Treasurer - Chief Financial Officer
Paul Bullington

Paul Bullington is the chief financial officer and treasurer of Uniti Group Inc., previously serving as senior vice president of Strategic Operations for Uniti Fiber. Until its acquisition by Uniti in 2017, he served as the CFO of Southern Light, a position he held since the company began operating in 2001. During his time as CFO, the company was named one of the “5,000 Fastest Growing Companies in America” by Inc. Magazine for nine consecutive years.

Bullington also has prior experience at Accenture and Royal Cup Coffee. He currently serves on the board of Eastern Shore Repertory Theatre and is a former director of First Community Bank in Alabama. Bullington holds a Bachelor of Science degree from Birmingham-Southern College and an MBA from The University of Chicago Booth School of Business.

Daniel Heard
EVP - General Counsel and Secretary
Daniel Heard

Daniel Heard is an executive vice president, general counsel and secretary for Uniti. Heard is responsible for the company’s legal affairs and corporate governance.

Heard previously was a partner in the law offices of Kutak Rock LLP in Little Rock, Arkansas.

At Kutak Rock, Heard represented public companies in corporate, securities and merger and acquisition transactions. His clients comprised a wide range of industries, including telecommunications, information technology and food processing. He has extensive experience in negotiating, structuring and consummating mergers and acquisitions, public offerings of debt and equity securities and other corporate finance transactions.

Heard graduated from the William H. Bowen School of Law at the University of Arkansas at Little Rock and has a Bachelor of Arts from the University of Central Arkansas.

Michael Friloux
EVP - Chief Technology Officer
Michael Friloux

Michael Friloux is an executive vice president and the chief technology officer of Uniti. He has over 30 years of telecommunications and information systems technology experience and is focused on future proofing Uniti’s information technology systems.

Friloux previously was chief executive officer and president of PEG Bandwidth where he led the wireless backhaul provider through a time of rapid expansion serving 2,400 cell towers over a 15,000 route mile network through 16 states.

Prior to joining PEG Bandwidth, Friloux served as president and chief operations officer for Citynet Fiber Networks where he developed the company into a leading regional wholesale carrier network spanning 13 states and 8,000 route miles.

Friloux started his career as a software engineer for Sabre Computer Services (American Airlines.)

He holds a Bachelor of Science degree from Oklahoma State University.

Jennifer Ragsdale
SVP - Chief Administrative Officer
Jennifer Ragsdale

Jennifer Ragsdale is senior vice president and chief administrative officer at Uniti, a Certified Great Places to Work company. Ragsdale oversees Uniti’s customer experience management, human resource efforts, diversity and inclusion programs, and leads execution strategy to create a culture of high performance.

Prior to joining Uniti, Ragsdale spent more than a decade in the human resources field, building and executing programs to drive operation strategies and organizational transformation.

Ragsdale is a certified professional in Human Resources (PHR), a SHRM certified Human Resources Professional (SHRM-CP) and is certified in Diversity and Inclusion in HR Management. Ragsdale previously served as the president of the Central Arkansas Human Resources Association. She holds a Bachelor of Arts degree from the University of Central Arkansas.

Ric Chura
SVP - Chief Information Officer
Ric Chura

Ric Chura is the senior vice president and chief information officer for Uniti. He previously served as Vice President of Information Technology at PEG Bandwidth, which was acquired by Uniti in 2016. He is responsible for setting Uniti’s cybersecurity strategy, technology governance and compliance and has led the integration of the multitude of companies acquired by Uniti.

Chura has over 20 years of experience in telecommunications industry working at Cap Gemini Ernst & Young, Predictive Systems, Callisma and FiberTower, a startup telecommunications backhaul provider. He has completed the Program on Negotiation from Harvard University and holds a Bachelor of Science, Mechanical Engineering degree from Iowa State University.

Ronald J. Mudry
SVP - Chief Revenue Officer
Ronald J. Mudry

Ron Mudry is Chief Revenue Officer of Uniti Group Inc. and President of Uniti Leasing. In this role, Mudry is responsible for Uniti’s growth opportunities across its fiber and wireless infrastructure segments. He is also responsible for Strategy and Corporate Development.

Mudry leads Uniti’s sales and business development initiatives which include providing fiber based services to wireless carriers, wireline carriers, hyperscalers, content companies, cable MSOs and other wholesale customers. Mudry previously served as President of Sales and Business Development at Uniti Fiber.

Mudry has over 30 years of experience in the telecommunications industry and was the founder of two start-up fiber operating companies that grew to become leaders in their industry segment. He joined Uniti in 2016 following the acquisition of Tower Cloud, a company he founded in 2006, that was a leader in fiber, small cell and cell site backhaul services in the Southeast, U.S. Earlier in his career, he founded Progress Telecom (formed in 1998) and before that spent 15 years with GTE Corporation (now Verizon) where he held key management positions in finance, sales and marketing, international operations, treasury, strategic planning, and mergers and acquisitions.

Mudry serves on the Board of Directors and Executive Committee of INCOMPAS, a telecommunications industry association.

Mudry holds a Bachelor of Science degree with a major in finance from the University of Michigan and an MBA from the University of Tampa.

Travis Black
VP - Chief Accounting Officer
Travis Black

Travis Black is the chief accounting officer of Uniti Group Inc. In his current role, Travis leads a team of over 40 employees and is responsible for the company’s financial accounting, external reporting and financial compliance activities. Additionally, Travis oversees the company’s technical accounting matters, including merger and acquisition transactions and critical accounting estimates.

Travis has been with Uniti Group since 2015, and previously served as the Director of Financial Reporting. He began his career at FedEx, and he has over 18 years of experience in financial accounting and reporting for public companies. Travis holds a Bachelor of Science degree in Business Administration from the University of Tennessee and an MBA from the University of Memphis. He is also a Certified Public Accountant.

Andy Newton
President—Uniti Fiber
Andy Newton

Andy Newton is president of Uniti Fiber where he stewards Uniti’s efforts to design, build and operate its fiber network infrastructure.

Newton was the co-founder of Southern Light, and for the previous 19 years served as its president and chief executive officer where he led the overall operations, strategic guidance and culture of the company. Under his direction, Southern Light grew to become one of the top 10 largest pure fiber optic providers in the country.

Newton received an Economics degree from Birmingham Southern College and enjoys providing leadership to non-profits that focus on education and community planning and development.

Bill DiTullio
Vice President - Investor Relations
Bill DiTullio

Bill DiTullio has over 10 years of investor relations experience, joining Uniti’s investor relations team in 2017. Bill was promoted to Vice President of Investor Relations and Finance in August of 2019. Bill originally joined Uniti through the acquisition of PEG Bandwidth in 2016, and has held several various finance roles within the organization. Prior to joining the Company, Bill served as Sr. Investor Relations Analyst at Comcast Corporation. Before that, Bill worked as an associate equity analyst at Boenning & Scattergood. Bill began his early career working for Prudential Financial in several accounting and finance roles.

Bill holds a Master of Business Administration degree from Temple University and a Bachelor of Science degree in finance and accounting from Villanova University.